# content-first-bot
Intent before channel · own initiative · Avenue
PM
Ana 2:18 PM
I need to communicate an onboarding change. Which channel should I use?
CF
ContentFirst Bot APP 2:18 PM
Before choosing the channel, let's understand the intent. Answer three quick questions:
01What do you want the user to do after reading?
02At what point in the journey are they?
03Is the change urgent or informational?
PM
Ana 2:19 PM
I want them to complete onboarding. They're on day 2. It's informational, not urgent.
CF
ContentFirst Bot APP 2:19 PM
Got it. Based on the intent and the moment:
recommendation
Channel: contextual email (D+2) · Tone: motivational, no urgency
"You're almost there — 2 minutes to complete your registration"
Message #content-first-bot